The photography world was taken by storm with the release of Lux’s Halide app, known for its user-friendly yet professional-level features. Now, Lux is stepping into the video realm with the launch of Kino, a dedicated video capture app specifically designed for iPhone users. This app is tailored to support the features that professional videographers crave, aiming to provide a seamless experience for content creators.

Kino sets itself apart by targeting the iPhone 15 Pro’s support for ProRes videos encoded in the Log format. For those unfamiliar with this terminology, Log is a super flat color profile that videographers love because it grants them greater control over the final look of their videos. Kino promises to empower users to harness the full potential of this feature, enabling them to create stunning cinematic visuals with ease.

One of the standout features of Kino is its “Instant Grade” functionality, which allows users to apply pre-defined grade presets to their footage in real-time. This feature streamlines the editing process, making it more intuitive and efficient. Additionally, Kino boasts AutoMotion, a feature that automatically adjusts exposure settings to achieve cinematic motion blur, further enhancing the overall quality of the captured video.

In addition to its user-friendly interface and powerful editing tools, Kino also offers the ability to add Look Up Tables (LUTs) to alter the visual aesthetic of the footage using mathematical formulas. This level of customization allows users to achieve their desired look effortlessly. Moreover, Kino allows users to import their own custom LUTs, a feature that is notably absent from other editing apps in the market.

Furthermore, developers have assured users that Kino prioritizes privacy and data security. The app does not gather or analyze user data, ensuring a safe and private user experience. This commitment to privacy is further reinforced by the absence of generative AI training within the app, putting user trust and confidentiality at the forefront of its design.

While Log support is exclusive to the iPhone 15 Pro, Kino is compatible with any device running iOS 17 or higher, ensuring widespread accessibility for users. The app is currently available on the App Store for an introductory price of $9.99 until Friday, after which it will be priced at $19.99. This competitive pricing makes Kino an attractive option for both amateur and professional videographers looking to elevate their video content.

Kino represents a significant advancement in mobile video editing, catering to the needs of both novice and experienced users alike. With its intuitive interface, powerful features, and commitment to privacy, Kino is poised to become a game-changer in the world of iPhone videography.

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