Apple recently faced backlash when it was revealed that the M2 iPad Air does not actually come with the 10-core GPU as originally advertised. In fact, it only has a nine-core GPU, which Apple quietly updated on its website without notifying customers.

The correction from Apple came after a report from 9to5Mac brought attention to the discrepancy in the core count for the M2 iPad Air. Apple made changes to the product’s specifications page, press release, and support page, but did not offer an explanation for the error.

Despite the core count controversy, Apple maintains that the performance claims for the M2 iPad Air are accurate and based on a nine-core GPU. The company also asserts that the device is 50 percent faster than its M1 predecessor, a claim that remains unchanged.

It is unusual for Apple to make a public correction regarding its products, especially without informing customers first. The company’s decision to quietly update the core count for the M2 iPad Air raises concerns about transparency and trustworthiness.

This is not the first time Apple has faced criticism for its handling of product issues. Just last month, the company took a week to acknowledge a bug that caused deleted iPhone photos to reappear. These incidents call into question Apple’s commitment to quality control and customer communication.

Apple’s misstep with the M2 iPad Air’s core count highlights the importance of transparency and accuracy in advertising. Customers rely on accurate information to make informed purchasing decisions, and companies must be held accountable for any discrepancies. Apple’s reputation for innovation and quality may be tarnished by these repeated incidents of oversight and miscommunication. It remains to be seen how the company will address this latest controversy and regain the trust of its customers.


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